guides for busy front desks
Blog
Plain-English guides for local business owners. Every number we quote links to its source.
A2P 10DLC registration for small businesses: what it is, what it costs, and why texts get blocked without it
If your business texts customers from a normal 10-digit number, US carriers want it registered first. Here's what that involves and what it costs.
How to reduce appointment no-shows: what the research says works
Reminders work, and the evidence is solid. The bigger win is what happens when someone replies that they can't make it.
How to ask customers for Google reviews without breaking Google's rules (or the FTC's)
Asking for reviews is allowed. Paying for them, screening out unhappy customers first, or setting staff quotas is where businesses get burned.
